Cookie Policy

This website www.ca.2xu.com ("Website") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve this Website by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you press the "ACCEPT" button on Our Cookie popup. If you do not agree to our Cookie Policy, please stop using this Website immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"

means a small file placed on your computer or device by this Website when you visit certain parts of this Website and/or when you use certain features of this Website;

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR"), the Australian Privacy Act and other applicable data protection laws ("Regulation");

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Regulation; and

"2XU/we/us/our"

means 2XU an Australian company whose registered address is 53 Cremorne Street, Cremorne VIC 3121, AUSTRALIA

Information about us

This Website is owned and operated by 2XU. We can be contacted at privacy@2xu.com.

How does this Website use Cookies?

This Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of this Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using this Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on this Website for website analytics, conversion tracking and product recommendations. For more details, please see below.

What Cookies does this Website use?

Name Description Category Provider Duration
shopify_client_id Used by the website's Shopify platform to enable e-commerce functions. Necessary Shopify 1 year
__cf_bm Bot management and bot-detection security Necessary Cloudflare 32|minutes
_shop_app_essential Shop Pay / Shop.app secure checkout session handling Necessary Shopify 12|months
_shopify_essential Essential storefront and checkout state Necessary Shopify 12|months
_shopify_test Tests browser cookie support for store/checkout functions Necessary Shopify Session
_up_apd Likely accelerated or express checkout support Necessary Shopify 2|minutes
cart Shopping cart persistence and cart session state Necessary Shopify 1|months
cart_currency Stores selected cart currency for checkout/cart display. Necessary Shopify 1|months
forterToken Fraud prevention and transaction risk identification. Necessary Forter 13|months
login_with_shop_finalize Facilitates Shop login/authentication flow. Necessary Shopify 7|minutes
ssCartProducts No description available Necessary Shopify Session
_shopify_y Shopify analytics. Statistics Shopify 1 year
_shopify_s Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. Statistics Shopify 30 minutes
_shopify_analytics Contains analytics data for buyer surfaces such as the storefront or checkout. Statistics Shopify 1 year
__ta_device Device identifier for merchandising analytics and visitor counting Statistics Tagalys 13|months
__ta_visit Session-level visit tracking for merchandising/search analytics Statistics Tagalys 32|minutes
_clck Clarity persistent analytics user ID Statistics Microsoft 12|months
_clsk Clarity session recording and analytics session linking Statistics Microsoft 1|days
_ga Google Analytics user and usage measurement Statistics Google 13|months
_ga_* GA4 property/session measurement Statistics Google 13|months
CLID Third-party Clarity identifier for analytics/session recognition across sites. Statistics Microsoft Clarity 12|months
MR Refreshes Microsoft identifier for analytics/tracking sync. Statistics Microsoft Clarity 7|days
_ga_EKJHSDEXRB Google Analytics visitor identification Statistics Google Analytics 2|years
_ga_T3Q2ZQDXG9 Google Analytics visitor identification Statistics Google Analytics 2|years
_shopify_marketing Contains marketing data for buyer surfaces such as the storefront or checkout. Marketing Shopify 1 year
__kla_id When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once Marketing Klaviyo 2 years
__prz_uid User identifier for Prizm advertising and audience targeting purposes. Marketing Prizm 1|year
__spdt Ad attribution and event deduplication for Spotify Pixel Marketing Spotify 12|months
_fbp Advertising and conversion tracking for Meta Pixel Marketing Meta 3|months
_gcl_au Ad-click storage and conversion measurement Marketing Google 3|months
_tt_enable_cookie Enables TikTok Pixel cookie-based tracking Marketing TikTok 13|months
_ttp TikTok ad attribution and remarketing identifier Marketing TikTok 13|months
_up_pixel_cart_fi Cart-related remarketing or abandoned-cart pixel state Marketing Shopify 2|minutes
ANONCHK Microsoft identifier-sync and advertising-related status Marketing Microsoft 10|minutes
IDE Google Ads advertising and conversion measurement cookie. Marketing Google 13|months
MUID Cross-site browser identifier for Microsoft analytics/measurement. Marketing Microsoft Clarity 13|months
NID Google preference and ad-related cookie from Google Pay script. Marketing Google 6|months
SM Synchronizes MUID across Microsoft domains. Marketing Microsoft Clarity Session
SRM_B Microsoft visitor identifier for ad measurement/analytics. Marketing Microsoft 13|months
test_cookie Tests cookie support for Google advertising services. Marketing Google 17|minutes
ttcsid TikTok Pixel session and ad measurement cookie. Marketing TikTok 13|months
ttcsid_* TikTok Pixel identifier for attribution and ad performance tracking. Marketing TikTok 13|months
ttcsid_CL431VRC77U52JAL10OG Session-level ad attribution and conversion tracking for TikTok Pixel Marketing TikTok Session
_up_clid A tracking cookie from Uppromote. Marketing Uppromote 1|year
localization Stores country/language or regional storefront selection. Preferences Shopify 12|months


This Website uses analytics services provided by Google. This Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how this Website is used. This, in turn, enables us to improve this Website and the services offered through it. You do not have to allow Us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of this Website, it does enable us to continually improve this Website, making it a better and more useful experience for you.

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of this Website may not function fully or as intended.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your

Data Privacy

Data Privacy is important to us. Please refer to our privacy policy.

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of this Website after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how we use Cookies, please contact us at privacy@2xu.com.